Welcome to the AdvantageLumber.com blog! If you’re considering hardwood flooring options, Brazilian Cherry (also known as Jatoba) has long been a favorite for its striking beauty and impressive durability. In this post, we’ll answer the six most frequently asked questions about Brazilian Cherry hardwood flooring with straightforward, honest insights based on real-world performance and current trends.
What is Brazilian Cherry Flooring?
Brazilian Cherry flooring comes from the Jatoba tree native to South America. It’s an exotic hardwood celebrated for its rich, reddish-brown tones that range from salmon pink to deep burgundy, often accented with darker streaks. Unlike domestic cherry wood, Brazilian Cherry is much denser and darker, delivering a luxurious tropical aesthetic. Available in both solid and engineered formats, it can be purchased prefinished or unfinished to suit any installation preference.
Is Brazilian Cherry Wood Good for Flooring?
Yes—Brazilian Cherry is an outstanding flooring choice, especially in high-traffic areas. With a Janka hardness rating around 3,500 (far surpassing oak at 1,290), it resists scratches, dents, and daily wear exceptionally well. Its density also provides excellent stability and natural resistance to decay and insects, making it a smart, long-lasting investment for homes with kids, pets, or heavy use.
Are Brazilian Cherry Floors Expensive?
Compared to common domestic species like oak or maple, Brazilian Cherry carries a higher price tag because it’s an imported exotic hardwood. Prices typically range from $5 to $10 per square foot depending on grade, width, and finish. While the upfront cost is greater, its extreme durability and lifespan of 50+ years deliver excellent long-term value. At AdvantageLumber.com, we offer competitive pricing on top-quality Brazilian Cherry to fit a variety of budgets.
What Are the Disadvantages of Brazilian Cherry?
The main drawbacks are:
- Significant color change over time: It darkens from lighter salmon tones to a deep reddish-brown when exposed to sunlight, which can create uneven shading under rugs or furniture.
- Higher initial cost compared to domestic woods.
- Harder material can make cutting and nailing more challenging, often requiring professional installation.
- Requires proper acclimation in homes with high humidity fluctuations.
These are minor trade-offs for most homeowners given its overall performance and beauty.
Is Brazilian Cherry Outdated?
Not at all. In 2025, Brazilian Cherry remains a timeless and sophisticated choice. While lighter woods have been popular recently, warm, exotic hardwoods are experiencing a strong resurgence. The rich, evolving color and dramatic grain of Brazilian Cherry add character and value that never truly go out of style—especially when paired with modern or transitional decor.
Where to Buy Brazilian Cherry Hardwood Flooring?
Right here at AdvantageLumber.com! We specialize in premium, sustainably sourced Brazilian Cherry flooring and maintain one of the largest selections available. Choose from solid or engineered planks in multiple widths, grades, and finishes—prefinished or unfinished—with prices starting around $5 per square foot. Shop with us for mill-direct quality, expert guidance, free samples, and nationwide shipping. Visit AdvantageLumber.com today to explore our full Brazilian Cherry collection and bring this stunning hardwood into your home.
Ready to fall in love with Brazilian Cherry? Browse our inventory, request samples, or contact our team—we’re here to help you every step of the way!