Brazilian Cherry Hardwood Flooring Myths

Brazilian Cherry hardwood flooring, known for its rich, warm hues and durability, has been a popular choice for homeowners seeking elegance and longevity in their flooring. However, along with its popularity, several myths have emerged. Let’s debunk these misconceptions and reveal the true nature of this exquisite flooring option.

Myth 1: Brazilian Cherry is Not a True Hardwood

Fact: Brazilian Cherry, also known as Jatoba, is indeed a true hardwood. Originating from the Brazilian rainforest, it is known for its incredible density and hardness. On the Janka Hardness Scale, which measures the resistance of wood to wear and denting, Brazilian Cherry scores around 2350, making it significantly harder than domestic hardwoods like oak and maple.

This high hardness rating contributes to its durability and longevity, making it an excellent choice for high-traffic areas in homes.

Myth 2: Brazilian Cherry Flooring is Prone to Color Fading

Fact: One of the most distinctive features of Brazilian Cherry is its natural color variation and the way it deepens over time. When first installed, the flooring may appear lighter with a more pinkish hue. However, with exposure to light, the wood undergoes a natural oxidation process, leading to a rich, reddish-brown color that many homeowners find desirable.

While this color change is natural and expected, it is not the same as fading. Regular exposure to direct sunlight can cause any hardwood to lighten over time, but using window coverings or UV-protective finishes can help maintain the wood’s vibrant color.

Myth 3: Brazilian Cherry Flooring is too Red

Fact: Natural Brazilian Cherry hardwood flooring is much lighter in color when its brand new. It starts out a light brown color with pinkish hues. Some big box stores offer Brazilian Cherry that is tinted to try and mimic the color that it will transform to after being exposed to UV light for awhile which is a brownish red tone.

Unfortunately homeowners find these tinted varieties of Brazilian Cherry are still photo sensitive and become a deeper red tone over time. Stay away from the tinted Brazilian Cherry and buy from a reputable hardwood flooring specialty importer such as

Myth 4: Brazilian Cherry is Difficult to Maintain

Fact: Like any hardwood flooring, Brazilian Cherry requires regular maintenance, but it is not particularly difficult to care for. Weekly sweeping or vacuuming to remove dust and debris, along with damp mopping with a hardwood floor cleaner, will keep the floors looking pristine. It’s important to not over saturate your mop when mopping a wood floor since too much moisture could cause your floors to cup or buckle.

Due to its hardness, Brazilian Cherry is more resistant to dents and scratches compared to softer woods, reducing the need for frequent refinishing. Applying a quality finish during installation also helps protect the wood and makes cleaning easier.

Myth 5: Brazilian Cherry is an Environmentally Harmful Choice

Fact: Concerns about deforestation and environmental impact are valid when it comes to exotic hardwoods. However, responsible sourcing and certification can mitigate these concerns.

Look for Brazilian Cherry that is certified by the Forest Stewardship Council (FSC) or other reputable organizations that ensure the wood is harvested sustainably. Additionally, advancements in forestry management and regulations have improved the sustainability of hardwood production, making Brazilian Cherry a more eco-friendly option when sourced responsibly.

Myth 6: Brazilian Cherry Flooring is Too Expensive

Fact: While Brazilian Cherry may have a higher upfront cost compared to some domestic hardwoods, its durability and longevity can make it a cost-effective choice in the long run. The hardness of the wood means it is less likely to suffer damage that requires costly repairs or replacements. Additionally, the timeless beauty and unique color of Brazilian Cherry can add significant value to your home, making it a worthwhile investment.


Brazilian Cherry hardwood flooring is a beautiful and durable choice for any home. By dispelling these common myths, homeowners can make informed decisions and appreciate the true value of this exceptional wood. With proper care and responsible sourcing, Brazilian Cherry can provide a stunning and lasting foundation for your living spaces.

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